GLOBAL BRAND POSITIONING
BRAND POSITIONING STRATEGY | PORTFOLIO ARCHITECTURE
RESEARCH | CREATIVE BRIEFING | DESIGN STRATEGY | COMMS PLANNING
PITCH CONSULTANCY | SOCIAL & CONTENT STRATEGY
2020
UNCOVERING A GLOBAL LEADER'S DNA
BRINGING THE WORLD CLOSER
THROUGH THE POWER OF STORY
4A'S JAY CHIAT AWARDS FOR STRATEGIC EXCELLENCE
BRONZE IN GLOBAL STRATEGY
2022
RECLAIMING A BRAND'S NARRATIVE
AGAINST CULTURAL HEADWINDS
TELLING THE TRUE STORY OF THE WORLD'S
LEADING MARINE CONSERVATIONISTS
Words that make our day.
Absolutely magical work – across 3 of our monster brands – each unique and each uniquely complex.
I couldn't recommend Ricebowl more highly to anyone looking for a creative, whip-smart partner.
The first
call I made when I joined Spotify to lead foundational brand and creative strategy for us.
REBECCA MESSINA, CMO
Beam Suntory
ANDY KATZ-MAYFIELD, CEO
Harry's
JACKIE JANTOS, VP Brand
Spotify
I could not have been more pleased with the process, the outputs, and the level of thinking!
Truly a transformational moment for our brand and business.
You should be so proud of your work and the way you've steered the Netflix ship...very hard to do!
MEGHANN SEIDNER, VP
Coca-Cola
JACKIE LEE JOE, Global CMO
Netflix
MARIE MOODY, Founder,
Stella & Chewy's
We keep good company.
Our strategic thinking underpins some of the world's most loved brands.
There's too much going on
for brands not to take an
active role in culture.
"
But that also makes it a great time for brands to stand up and say something meaningful. We're at a critical juncture in our cultural narrative, with seemingly everything up for grabs. Brands have the chance to use their power to reshape things for the better, by digging deep to deliver both the meaning and the magic that consumers want in their lives.
At Ricebowl, we're a tight team of senior brand executives who believe in brands speaking for the global growth consumer. Most companies are looking to the Global South for their growth, but leadership teams both in-house and at agencies are still rarely reflective of the consumer we speak to. We craft culturally impactful brands that do the things people actually want in their lives - whether that's inclusive messaging or innovative product. Being a BIPOC woman owned and founded practice means we build with inclusion at the heart of everything we do. And being an indie shop means we partner with the very best creative teams globally, making cool things whatever their shape or form, unchecked by holding company strings.
We always prefer a real conversation to a sexy creds deck, and we don't love pitching (who does?). So if you're a CMO, CEO or brand leader who wants to pinpoint the truth of your brand with real relevance in the wonderful chaos we live in, drop us a line. We'd love to chat.
