The world’s largest marine conservation organization, Seaworld is who the US Government calls when they need animals rescued or cutting-edge research done. It’s also the only marine-focused theme park combining the excitement of great rides with doing real good by supporting conservation. But after a negative 2015 documentary, the brand’s equity had plummeted. We urgently needed to bring attention to the powerful work that this brand does, and turn more young visitors into future conservationists through the thrill and wonder of the marine world.