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Popeyes | Joie De Vivre
A much loved cult brand in the US, relatively unknown globally at the time. Poised to enter the mass mainstream QSR landscape, Popeyes needed to dig deep and articulate the unique Cajun-Creole New Orleans heritage that made it special, not just as a delicious product but as a quirky, soulful, joyous brand with depths of meaning in its culture and heritage.
“This lets us tell the true
story of our brand and what
makes us so special”
Paloma Azulay
Popeyes CMO, 2020
“The best in the
business”
Fernando Machado
RBI CMO, 2020
Significant increase in brand relevance, consideration and awareness (figures confidential)
2021 Fast Company Brands that matter
6 Cannes Lions across campaigns
3 D&AD Pencils
2021 Grand Effie
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